Prompt Templates
A collection of reusable prompt templates to help you build, create, and innovate faster with AI.
Ad Variation Prompt Template: Generate Headlines & Copy Fast
This guide breaks down a copywriter-style prompt template that generates multiple ad angles, headlines, and body copy in one go.
The Ad Variation Prompt Template
Here is the base template in full. Copy it as-is and swap in your own values, or use the breakdowns further down this post to customize each variable.
Act as a senior direct-response copywriter.
Product: {{product_name}}
Audience: {{target_audience}}
Core benefit: {{main_benefit}}
Tone: {{brand_tone}}
Platform: {{ad_platform}}
Constraints: {{character_limit_or_rules}}
Generate {{number_of_variations}} distinct ad angles for this product. For each angle, provide:
1. A one-line description of the psychological hook
2. Three headline variations (under {{headline_character_limit}} characters)
3. One short body copy variation (under {{body_character_limit}} characters)
4. One call to action
Make sure each angle is meaningfully different in approach, not just reworded. Avoid generic marketing language and avoid making unverifiable claims.
AI + Human Marketing Workflow: How to Get the Best Results
Blending AI speed with human judgment builds marketing that scales without losing its voice. Here's how to structure the workflow.
Use Case 1: Blog Outline Generation
Act as a content strategist for {{brand_name}}, a {{industry}} company.
Create a blog outline for the topic "{{blog_topic}}" targeting {{audience}}.
Include an H2 for search intent, 3-4 subheadings, and one section
addressing {{pain_point}}. Keep the tone {{tone}}.
Use Case 2: Email Subject Line Variations (See our full email subject lines guide)
Write {{number}} subject line variations for an email about
{{campaign_topic}} aimed at {{segment}}. Keep each under
{{character_limit}} characters. Avoid clickbait phrasing.
Use Case 3: Competitive Analysis Summary
Summarize the positioning of {{competitor_name}} based on the
following notes: {{research_notes}}. Highlight their main value
proposition, target audience, and one gap {{brand_name}} could
address.
Use Case 4: Social Media Caption Adaptation
Adapt this core message: "{{core_message}}" into a caption for
{{platform}}. Match the platform's typical tone and length. Target
audience: {{audience}}.
Use Case 5: Performance Report Narrative
Turn this raw campaign data into a short narrative summary for
{{stakeholder}}: {{data_points}}. Highlight what changed, one likely
reason why, and one suggested next step.
Market Research Guide: 10 AI Prompts for Competitor Analysis
Stop wasting hours on competitor analysis. Use these 10 AI market research prompts to map the industry, analyze rivals, and find market gaps in minutes.
Market Trends & Opportunities
Before zooming in on specific competitors, it helps to understand the broader forces shaping your industry. Use this prompt to spot emerging trends and risks before they become obvious.
Context: Act as a market intelligence expert reviewing the {{industry name}} space in {{region}} for the year {{year}}. Your objective is to spot upcoming trends, potential threats, and shifts in buyer habits.
Language: Keep the tone analytical and brief, tailored for marketing professionals. Skip unnecessary jargon.
Expectation: Deliver a three-part summary covering: Major market movements, Untapped growth areas, and Key risks to watch.
Action: Apply these insights to guide a marketing team in adjusting their messaging and brand stance for the upcoming year.
Reflection: Note any blind spots or assumptions in your data regarding this industry.
Competitive Landscape Overview
Once you know the industry trends, you need to map the players. This prompt gives you a high-level view of who you are up against and how they position themselves.
Context: Take on the role of a competitive intelligence researcher assessing {{competitor A}}, {{competitor B}}, and {{competitor C}}. Draw on public information like their websites, pricing models, and PR announcements.
Language: Adopt an unbiased, data-backed analytical voice.
Expectation: Group your findings into three areas: How they position themselves, Who they are targeting, and What makes them unique.
Action: Point out a clear opening where a new competitor could stand out or steal market share in the near future.
Reflection: Call out any missing information or guesses you had to make during this evaluation.
SWOT Analysis
A classic SWOT framework is still one of the best ways to process competitive data. This prompt does the heavy lifting of categorizing strengths, weaknesses, opportunities, and threats for any brand.
Context: Perform a SWOT breakdown for {{company name}} within the {{industry name}} sector in {{region}} using only public information.
Language: Write in a crisp, corporate style that would look good on a board presentation.
Expectation: Construct a four-part matrix detailing: Core strengths, Main vulnerabilities, Untapped opportunities, and External threats.
Action: Suggest the single most important strategic priority the company should focus on next.
Reflection: Identify which parts of this analysis could be improved with access to internal company metrics.
Audience Insight Extraction
Data is only useful if you can pull themes from it. If you have raw survey responses, customer interviews, or a dump of product reviews, feed them into this prompt to extract actionable themes.
Context: Act as a consumer research analyst reviewing {{feedback type}} for {{company name}}. {{raw data}}
Language: Maintain an objective, research-centric tone.
Expectation: Pull out common patterns and organize them into: Core motivations, Primary frustrations, and Emotional drivers.
Action: Provide recommendations on how to tweak marketing copy and sharpen buyer personas based on these findings.
Reflection: Point out if the provided feedback sample might be skewed or biased in any way.
Buyer Persona Development
Once you have extracted audience insights, the next step is shaping them into a cohesive persona. A good persona guides everything from ad targeting to product development.
Context: You are constructing a new ideal customer profile for {{company name}} targeting {{target audience}} based on these inputs: {{data sources}}.
Language: Write in an engaging, accessible tone so a sales or marketing team can easily understand the persona.
Expectation: Break the profile down into five sections: Demographic traits, Core objectives, Main hurdles, Purchase triggers, and Favorite content types.
Action: Advise on how the team can use this profile to shape their next marketing campaign.
Reflection: Detail what extra customer data would help flesh out this persona even further.
Message Positioning Map
Competitors often sound exactly alike. This prompt maps out the messaging landscape so you can find a unique angle that stands out.
Context: Evaluate how brands are positioning themselves in the {{industry name}} market. Look at the homepages, slogans, and core promises of {{competitor A}}, {{competitor B}}, and {{competitor C}}.
Language: Maintain a strategic, evaluative tone appropriate for a branding workshop.
Expectation: Build a comparison table showing: The Brand, Their Main Promise, and Their Emotional vs. Functional Hook.
Action: Propose a fresh, distinct positioning angle for {{your company name}} to capitalize on an empty space in the market.
Reflection: Explain how this new angle might need to shift if industry trends change.
Content Gap Analysis
The easiest way to win traffic is to cover topics your competitors are ignoring. Use this prompt to spot missing themes in their content strategy.
Context: You are a content marketer analyzing the SEO footprint and thought leadership of {{company name}} compared to {{competitor A}} and {{competitor B}}.
Language: Keep the tone actionable and heavily focused on marketing strategy.
Expectation: Identify the main topics your competitors dominate, highlight what {{company name}} is missing, and pitch three high-impact topics to target next.
Action: Suggest the best content formats (like guides, videos, or tools) to capture search traffic in those missing areas.
Reflection: Note any audience search trends or keywords that are needed to validate this approach.
Customer Sentiment Comparison
Marketing copy tells you what a company wants to be; customer reviews tell you what they actually are. This prompt distills raw sentiment into strategic insights.
Context: Compare the public sentiment for {{company name}} against {{competitor name}} by analyzing their {{data sources}}.
Language: Write with a balanced, empathetic tone that highlights real customer emotions.
Expectation: Present the results in three groups for each brand: What people love, What people hate, and Neutral observations.
Action: Pinpoint one major takeaway {{company name}} can use to boost loyalty or improve their brand narrative.
Reflection: Assess which review platforms or data sources gave you the most accurate picture.
Competitor Insights to Action Plan
Research is just trivia until it drives a decision. This prompt forces the AI to translate competitive intelligence into a concrete marketing strategy.
Context: Take on the role of a marketing leader responding to {{competitor A}}'s latest product drop and {{competitor B}}'s updated pricing in the {{industry name}} space.
Language: Keep the tone decisive and focused on rapid execution for an executive team.
Expectation: Break down the intelligence into a concise memo that identifies the immediate danger and the hidden advantage for {{your company name}}.
Action: Draft a 30-day tactical response covering ad adjustments, email campaigns, and sales team talking points.
Reflection: Identify the biggest potential pitfall of executing this 30-day plan.
Market Forecasting & Scenario Planning
When building a business case or validating a new idea, you need to look ahead. This prompt helps you plan for multiple futures so you are rarely caught off guard.
Context: You are a strategic forecaster predicting the trajectory of the {{industry name}} sector in {{region}} over the next 12 to 18 months.
Language: Use a polished, visionary tone suitable for a boardroom strategy session.
Expectation: Map out three potential futures for the market: Best-case, Status quo, and Worst-case scenarios.
Action: Provide one concrete product or marketing pivot {{your company name}} should prepare for each scenario.
Reflection: State the core assumptions or early warning signs that your forecast relies on.
How to Design a Customer Survey
Use this prompt to generate unbiased, structured questions automatically:
Context: Act as a senior market research strategist. Your task is to build a customer survey that reveals key insights about audience demographics, brand perception, and buying habits for {{product or service}}.
Language: Maintain a crisp, professional tone geared toward product and marketing teams. Keep all questions jargon-free and easy to understand.
Expectation: Produce a comprehensive 10 to 12-question survey structured across these five categories:
- Demographics
- Business Background
- Industry & Competitors
- Brand Awareness & Sentiment
- Product Feedback
Make sure to balance quantitative questions (multiple-choice, scales, rankings) with a few short open-ended questions.
Action: Format the output so it is ready to be copy-pasted directly into a survey builder like Typeform, Google Forms, or HubSpot.
Reflection: Identify any missing data points—such as specific customer segments or lifecycle stages—that would help the team get more value from these survey results.
How to Run a Focus Group
Use this prompt to build a comprehensive facilitator's guide that keeps you on track:
Context: You are designing a 45 to 60-minute focus group session aimed at unpacking customer sentiment, brand recognition, and hands-on product experience for {{product or service}}.
Language: Keep the tone warm and conversational to foster a safe space where participants feel comfortable sharing honestly.
Expectation: Build a comprehensive moderator's guide that includes:
- 5 to 8 open-ended questions targeting user needs, frustrations, and overall brand perception
- 1 to 3 questions specifically evaluating pricing and how we stack up against rivals
- A final wrap-up question to capture lasting impressions
Include a time estimate for each section and list any physical or digital prototypes required.
Action: Format the script so it works seamlessly for either an in-person room or a Zoom/virtual call.
Reflection: Recommend the best ways to analyze and present the raw transcripts afterward (for instance, using AI to extract themes or map sentiment trends).
AI Marketing Prompts: Complete Guide & Templates for 2026
"Practical AI prompts for marketing teams, from content briefs to ad copy, plus templates, workflows, and mistakes to avoid."
Blog Post Outline and First Draft
Use this when you need to move from a topic idea to a structured, SEO-aware draft quickly.
Act as a content marketer writing for {{audience}}. Write a blog post outline on the topic '{{topic}}' aimed at helping readers {{desired outcome}}. Include an engaging hook, 4-6 H2 subheadings that match search intent, and a short summary of what each section should cover. Target length: {{word count}}. Tone: {{tone}}.
Email Subject Line and Body Variations
Use this when you want several angles to A/B test rather than settling on the first idea.
Write {{number}} subject line variations for an email promoting {{offer}} to {{audience}}. For each subject line, include a one-sentence preview text. Then write the email body in {{tone}} tone, no more than {{word count}} words, with a clear call to action to {{desired action}}.
Social Media Caption Batch
Use this when you need a week or a month of social content without repeating the same structure every time.
Create {{number}} social media captions for {{platform}} promoting {{topic or product}} to {{audience}}. Vary the format across the batch (question, tip, mini story, statistic-led). Include a relevant call to action in each caption and suggest one hashtag set. Keep each caption under {{character limit}} characters.
Ad Copy for a Paid Campaign
Use this when launching or refreshing a paid search or social campaign and you need multiple headline and description combinations.
Act as a performance marketer. Write {{number}} headline and description pairs for a {{platform}} ad promoting {{product or offer}} to {{audience}}. Each headline should be under {{character limit}} characters. Focus on {{key benefit}} and include urgency where appropriate without sounding exaggerated. Avoid unverifiable claims.
Customer Persona and Messaging Map
Use this when you are launching into a new segment and need a working persona before writing any copy.
Build a marketing persona for {{segment description}}. Include their main pain points, what they currently do to solve the problem, objections they might have to {{product or category}}, and the three messaging angles most likely to resonate with them. Present the output as a table.
Product Description for E-Commerce
Use this when you need consistent, conversion-focused copy across a large product catalog. (See our deep dive into prompts for product descriptions that sell).
Write a product description for {{product name}}, targeted at {{audience}}. Highlight these features: {{feature list}}. Emphasize the benefit of each feature rather than just listing specs. Keep it under {{word count}} words, in a {{tone}} tone, and end with a short line that encourages {{desired action}}.
Competitor Content Gap Analysis
Use this when planning your content calendar and you want to identify topics your competitors have not covered well.
Act as a content strategist. Given this list of competitor blog topics: {{competitor topic list}}, and our target audience of {{audience}}, identify 5 content gaps we could fill that our competitors have not addressed well. For each gap, suggest a working title and explain why it would matter to our audience.
AI Prompts for Creating A/B Test Ideas for Ads
Discover ready-to-use AI prompts that help you generate smarter A/B test ideas for ads, from headlines to CTAs, and speed up creative testing.
AI Prompts for Testing Headlines
Headlines are usually the highest-leverage element to test because they are the first thing a viewer reads. A small wording change can shift click-through rate significantly.
Act as a direct-response copywriter. I am running an ad for {{product_or_service}} targeting {{target_audience}} on {{platform}}. My goal is {{campaign_goal}}.
Write {{number}} headline variations that test different psychological angles (curiosity, urgency, social proof, benefit-led, and problem-led). Keep each headline under {{character_limit}} characters. Present the output in a table with columns: Angle, Headline, Why It Might Work.
AI Prompts for Testing Ad Copy and Body Text
Once you have a headline direction, the body copy is the next variable worth testing. This is where tone, length, and structure come into play. (For a more comprehensive look at writing conversion-focused text, see our guide on how to use AI prompts to write sales copy).
You are a performance marketing copywriter. Write {{number}} versions of ad body copy for {{product_or_service}}, each testing a different structure: short and punchy, story-driven, feature-list, and question-based. The audience is {{target_audience}} and the tone should be {{brand_tone}}. Keep each version under {{word_limit}} words and end with a clear call to action.
AI Prompts for Testing Calls to Action (CTAs)
The CTA is often overlooked, but it can make or break conversion rate. A prompt focused purely on CTA variations helps you isolate this single, high-impact element.
Generate {{number}} call-to-action variations for an ad promoting {{product_or_service}}. The goal of the ad is {{campaign_goal}}. Test different levels of urgency, formality, and specificity. Output as a table with columns: CTA Text, Urgency Level, Best Use Case.
AI Prompts for Testing Audience Angles and Pain Points
Sometimes the biggest performance gains come not from wording tweaks but from testing entirely different audience angles. AI can help you map out which pain point or motivation to lead with. (For a deep dive, read our guide on testing audience angles, or skip straight to our Audience Angles Generator Tool to start building them instantly.)
Act as a positioning strategist. For {{product_or_service}}, identify {{number}} distinct pain points or motivations that {{target_audience}} might have. For each one, write a short ad hook (1-2 sentences) that speaks directly to that pain point. Present the results in a table with columns: Pain Point, Hook, Suggested Test Hypothesis.
AI Prompts for Building a Full Test Hypothesis
A test idea is only useful if it is tied to a clear hypothesis. This prompt turns loose ideas into structured, trackable experiments.
I want to run an A/B test on {{element_to_test}} for my {{platform}} ad campaign promoting {{product_or_service}}. Help me write {{number}} test hypotheses in the format: "If we change [X], then [Y] will happen, because [reasoning]." Also suggest what metric I should track to measure success.
AI Prompts for Creating Scroll-Stopping Social Media Captions
Turn blank-screen syndrome into scroll-stopping captions with these copy-paste AI prompt templates for every platform, tone, and goal.
Prompt Template: The Universal Caption Generator
Write {{number}} caption options for a {{platform}} post about {{topic/subject}}.
Context: {{brief description of the photo, video, or moment}}
Target audience: {{who you're speaking to}}
Tone: {{playful / professional / witty / heartfelt / bold}}
Length: {{short and punchy / medium / long and storytelling}}
Include: {{hashtags: yes/no, emojis: yes/no, call to action: yes/no}}
Avoid: {{clichés, corporate jargon, overused AI phrases}}
Each caption should open with a different hook style: a question, a bold statement, a number, and a mini-story opener.
The Storytelling Caption
Useful for personal brands, small businesses, or any post where the goal is connection over conversion.
Write a warm, storytelling-style caption for {{platform}} about {{event/moment/milestone}}.
Open with a hook sentence that pulls the reader in immediately.
Build a short narrative arc: what happened, why it mattered, what's next.
Target audience: {{audience}}
End with {{a soft CTA / a question / nothing, just let it land}}
Keep it under {{word/character count}}.
The Bold, Opinion-Led Caption
Best for thought leadership, personal brands, or posts meant to spark debate in the comments.
Write {{number}} bold, opinion-driven captions for {{platform}} about {{topic}}.
Use a contrarian or unexpected angle that challenges a common assumption.
Target audience: {{audience}}
Tone: {{confident / provocative / dry humor}}
End each caption with a question that invites disagreement or discussion in the comments.
Avoid sounding preachy or like a listicle.
The Product or Promo Caption
Built for conversion-focused posts without sounding like an ad.
Write {{number}} captions for {{platform}} promoting {{product/service}}.
Highlight this specific benefit: {{main benefit, not just features}}
Target audience: {{audience}}
Tone: {{tone}}
Include a clear but non-pushy call to action: {{CTA}}
Avoid generic sales language like "don't miss out" or "limited time only."
The Community/Engagement Caption
For posts built purely to drive comments, saves, or shares.
Write a caption for {{platform}} designed purely to start a conversation about {{topic}}.
Ask one specific, easy-to-answer question that invites quick replies.
Tone: {{tone}}
Keep it short, no more than {{length}}.
Do not include a product mention or sales angle.
The Caption Repurposing Prompt
For turning one strong piece of content into several platform-native versions.
Here is a piece of content: {{paste blog post, video transcript, or long caption}}
Turn this into:
1. A short, punchy Instagram caption with a story hook
2. A LinkedIn post with a data-backed or contrarian opening line
3. A TikTok caption with a casual, trend-aware tone
4. A one-line X post under 280 characters
Keep the core message consistent but adjust tone, length, and structure for each platform's norms.
AI Prompts for Creating SEO-Optimized Content That Ranks
Practical AI prompt templates for keyword research, outlines, and blog writing that help your content rank in search and AI answer engines.
AI Prompts for Keyword Research and Topic Clusters
Prompt template: Topic cluster builder
Act as an SEO strategist. I run a website about {{industry_or_niche}} targeting {{target_audience}}.
Generate a topic cluster around the core subject "{{core_topic}}" that includes:
1. One pillar page topic with a clear search intent
2. 8-10 supporting subtopics, each targeting a distinct long-tail question
3. For each subtopic, note whether the intent is informational, comparison, or transactional
4. Flag any subtopics likely to overlap with AI Overview answers, where a short direct answer at the top of the page would help
Present the results in a table.
AI Prompts for Keyword Research and Topic Clusters
Prompt template: Search intent and question mining
I want to write content that answers real questions people ask about {{topic}}.
List 15 questions a beginner, an intermediate user, and a skeptic would each ask about {{topic}}. Group them by persona and note which questions overlap with what competitors are likely already covering versus questions that are underserved.
AI Prompts for Content Outlines That Match Search Intent
Prompt template: SEO content outline
Create a detailed outline for a blog post titled "{{blog_title}}" targeting the keyword "{{target_keyword}}".
Requirements:
- Suggest an H1 and 6-8 H2 subheadings that match search intent and could each stand alone as an answer to a specific question
- For each H2, list 2-3 bullet points describing what should be covered
- Recommend where a comparison table, bulleted list, or short direct-answer summary would help both readers and AI answer engines
- Suggest a natural place for an FAQ section based on questions people commonly ask about {{target_keyword}}
AI Prompts for Writing SEO-Optimized Blog Content
Prompt template: Section drafting
Using the outline below, write the section for "{{h2_heading}}" of a blog post about {{topic}}.
Context:
- Target audience: {{target_audience}}
- Tone: {{tone_description}}
- Target keyword to include naturally: {{target_keyword}}
- Word count for this section: {{word_count}}
Instructions:
- Open with a direct, specific answer to the implied question in the heading
- Include one concrete example, statistic, or scenario rather than a generic statement
- Avoid filler phrases and avoid restating the heading as the first sentence
- Do not use em dashes
AI Prompts for Writing SEO-Optimized Blog Content
Prompt template: Originality and angle check
Before I write about {{topic}}, tell me:
1. What are the three most common angles other articles already take on this subject?
2. What long-tail questions related to {{topic}} are underserved by existing content?
3. What would make a genuinely useful, non-generic take on this topic for {{target_audience}}?
I want to avoid producing content that reads like everything else already ranking for this keyword.
AI Prompts for Meta Titles, Descriptions, and Schema
Prompt template: Meta title and description generator
Write 5 meta title options (under 60 characters) and 5 meta description options (under 160 characters) for a blog post about "{{blog_title}}" targeting the keyword "{{target_keyword}}".
Each description should:
- Include the target keyword naturally
- State a clear benefit or outcome for the reader
- Avoid clickbait phrasing or unverifiable claims
- Not start with "Learn how" or similar generic openers
AI Prompts for Meta Titles, Descriptions, and Schema
Prompt template: FAQ schema draft
Based on this article about {{topic}}, generate 5 FAQ question and answer pairs suitable for FAQ schema markup. Each answer should be 40-60 words, written in plain language, and directly answer the question in the first sentence.
AI Prompts for Writing High-Converting Email Subject Lines
These AI prompts help you write email subject lines that get opened, boost clicks, and turn inbox scrolls into real conversions.
Copy-Paste AI Prompt Templates You Can Use Today
General-purpose template:
Act as an experienced email copywriter. Write 8 subject lines for the
following campaign.
Audience: {{who they are, what stage they're in}}
Offer: {{what's inside the email}}
Emotion to trigger: {{curiosity / urgency / benefit / trust}}
Tone: {{describe your brand voice in 3-5 words}}
Constraints: Under {{X}} characters, {{emoji rules}}, avoid these words: {{list}}
Label each subject line with the emotional angle it uses.
Copy-Paste AI Prompt Templates You Can Use Today
Rewrite-and-improve template:
Here are 5 subject lines I wrote: {{paste them}}. Rewrite each one to be more
specific and concrete. Replace vague claims with numbers or timeframes where
possible. Keep the tone consistent with the originals.
Copy-Paste AI Prompt Templates You Can Use Today
Segment-based template:
Write subject lines for these 3 segments, using the same core offer but
adjusting tone and angle for each:
1. New subscribers (first week)
2. Repeat customers (3+ purchases)
3. Lapsed customers (no activity in 90+ days)
Offer: {{describe}}. Write 3 lines per segment.
Copy-Paste AI Prompt Templates You Can Use Today
Diagnostic template:
Review this subject line: {{paste it}}. Identify anything that might trigger
spam filters, feel misleading, or underdeliver on the email's actual
content. Suggest 3 improved versions.
AI Prompts for Writing High-Converting Google Ads & Meta Ads
These AI prompt templates help you write Google Ads and Meta Ads copy that grabs attention, fits platform limits, and drives more clicks.
How to Write AI Prompts for Google Ads Copy
Google Ads rewards clarity and relevance. Since people are actively searching, your copy does not need to earn attention from scratch, it needs to confirm that you have exactly what they are looking for. Your prompts should lean into keyword alignment, specific benefits, and clean formatting that respects character limits.
You are a direct-response copywriter specializing in Google Search Ads.
Product/Service: {{product_or_service}}
Primary keyword: {{primary_keyword}}
Target audience: {{target_audience}}
Unique selling points: {{usp_list}}
Funnel stage: {{funnel_stage}}
Tone: {{tone}}
Task: Write a complete Responsive Search Ad asset set.
- 10 unique headlines, each under 30 characters
- 4 unique descriptions, each under 90 characters
- Include a mix of keyword-focused, benefit-focused, and CTA-focused headlines
- Do not repeat the same phrase across headlines
- No exclamation marks or all-caps words
Output format: A table with columns for "Type," "Copy," and "Character Count."
How to Write AI Prompts for Meta Ads Copy
Meta Ads live inside a feed full of friends, family, and entertainment. Your ad is competing with everything else on that screen, so the prompt needs to prioritize a strong hook and a tone that feels native to the platform rather than like a billboard.
You are a paid social copywriter specializing in Meta Ads (Facebook and Instagram).
Product/Service: {{product_or_service}}
Target audience: {{target_audience}}
Main pain point: {{pain_point}}
Unique selling points: {{usp_list}}
Offer or CTA: {{offer}}
Tone: {{tone}}
Placement: {{placement}}
Task: Write {{number_of_variations}} ad variations.
Each variation must include:
- Primary text (under 125 characters visible before truncation)
- Headline (under 40 characters)
- A CTA button suggestion
The first line of the primary text must work as a scroll-stopping hook.
Avoid generic openers like "Are you tired of..."
Output format: Numbered list, one block per variation.
Prompt Templates for Different Funnel Stages
Not every ad should sound the same. Someone seeing your brand for the first time needs a different message than someone who already added a product to their cart and left. Building funnel stage into your prompt keeps the AI from defaulting to one-size-fits-all copy.
You are a performance marketing copywriter.
Funnel stage: {{funnel_stage}}
Product/Service: {{product_or_service}}
Target audience: {{target_audience}}
Objection to address (if retargeting): {{objection}}
Tone: {{tone}}
Task: Write 2 ad variations appropriate for this specific funnel stage.
- Top of funnel: focus on the problem and brand introduction, low pressure
- Middle of funnel: focus on differentiation and proof (reviews, results, comparisons)
- Bottom of funnel: focus on urgency, offer, and a direct CTA
Only write copy appropriate to the funnel stage listed above.
Specify the platform format for each (search, feed, or story).
The Best AI Prompts for Writing Product Descriptions That Sell
Turn generic AI copy into persuasive listings with proven prompt templates, workflows, and before-and-after examples for ecommerce sellers.
SEO-Optimized Ecommerce Listing
Use this when your description needs to rank in search as well as convert.
Write a {{word_count}}-word product description for {{product_name}}, a {{product_category}}. Target audience: {{target_audience}}. Naturally include these keywords: {{keyword_list}}. Highlight these benefits: {{benefit_list}}. Tone: {{tone}}. End with a call to action encouraging {{desired_action}}.
Emotional, Story-Driven Description
Best for handmade goods, gifts, and lifestyle products where connection matters more than specs.
Create an emotionally compelling, story-driven product description for {{product_name}}. Describe the feeling or moment this product creates for {{target_audience}}. Avoid listing specs directly; weave them into the story. Tone: {{tone}}. Keep it under {{word_count}} words.
Technical, Spec-Heavy Description (B2B or Complex Products)
Use this for products where buyers need detailed, accurate information before they'll trust a purchase.
Write a technical product description for {{product_name}}, aimed at {{target_audience}} who need detailed specifications before purchasing. Include these specs clearly: {{spec_list}}. Explain how each spec translates into a business or operational benefit. Tone: {{tone}}. Format as an intro paragraph followed by a bullet list.
A/B Testing Variants
Use this when you want multiple angles to test against each other rather than committing to one draft.
Write three different versions of a product description for {{product_name}}. Version 1 should be fun and friendly, as if recommending it to a friend. Version 2 should be professional and benefit-focused, suitable for a business audience. Version 3 should be premium and exclusive, targeting shoppers who value quality over price. Each version should be about {{word_count}} words and include {{key_benefit}}.
Multilingual Product Copy
Use this if you sell in more than one market and need consistent messaging across languages.
Write a short description of {{product_name}} in English, 2-3 sentences, clearly explaining what it is, what it's used for, and why {{target_audience}} would find it useful. Then translate the same description into {{language_1}} and {{language_2}}, keeping the tone natural and locally appropriate rather than a literal translation.
Best AI Prompts for Instagram Reels & TikTok Scripts (2026 Guide)
These copy-paste AI prompts help you write hooks, scripts, and captions that keep viewers watching on Reels and TikTok.
Prompt Template: Instagram Reel Hook Generator
Use this when you're stuck on how to open a Reel. Getting ten options at once makes it much easier to pick the strongest one instead of settling for your first idea.
Act as a short-form video strategist. Generate {{number}} scroll-stopping
hook lines for an Instagram Reel about {{topic}}.
Target audience: {{audience description}}
Tone: {{tone, e.g. casual, expert, funny}}
Video length: {{length in seconds}}
Include a mix of question-based hooks, bold-statement hooks, and
"you're doing this wrong" style hooks. Avoid clichés and generic
phrases. Each hook should be one sentence and work even with the
sound off.
Prompt Template: Full Instagram Reel Script
Once you have a hook you like, use this template to build out the whole script.
Write a {{length}}-second Instagram Reel script about {{topic}}.
Target audience: {{audience}}
Opening hook: {{paste your chosen hook or leave blank for AI to write one}}
Structure: {{e.g. 3 tips, before-and-after, myth vs. fact}}
Tone: {{tone}}
CTA: {{what you want viewers to do}}
Format the script with timestamps, a note for on-screen text at each
beat, and a suggestion for the visual or B-roll that should appear.
Keep sentences short enough to say naturally on camera.
Prompt Template: TikTok Talking-Head Script
(For a deeper dive on this specific format, check out our TikTok talking-head script guide).
Write a TikTok script for a talking-head video about {{topic}}.
Target audience: {{audience}}
Video length: {{length in seconds}}
Hook style: {{e.g. controversial opinion, surprising stat, personal
story}}
Content arc: {{e.g. problem, solution, proof}}
Tone: {{tone}}
The hook must land in the first 1-2 seconds and work as a standalone
line on screen. Write the script in short, spoken-language sentences.
End with a direct call to action that matches this goal: {{goal, e.g.
drive comments, drive follows, drive saves}}.
Prompt Template: TikTok Product or Service Script
If you're promoting a product, TikTok viewers are quick to smell an ad. This template keeps the promotional element honest while still following a format that performs.
Develop a TikTok script promoting {{product or service}}, highlighting
{{1-2 unique features or benefits}}.
Target audience: {{audience}}
Video length: {{length}}
Tone: {{tone}}
Open with a hook about the problem the product solves, not the
product itself. Keep the script concise and conversational. Include
a clear CTA at the end. Suggest a trending or original audio style
that would fit the pacing.
Best Prompt Frameworks for AI in 2026 (With Templates & Examples)
Discover the best AI prompt frameworks for 2026, including RTF, CRAFT, and Chain-of-Thought, with ready-to-use templates, examples and expert tips for better results.
RTF (Role, Task, Format)
The most basic framework. Best for fast, simple one-off tasks where you don't need complex constraints.
Act as a {{role}}.
Your task is to {{task}}.
Format the output as {{format}}.
RACE (Role, Action, Context, Expectation)
A step up from RTF, RACE adds Context and Expectation, making it ideal for content and marketing tasks where audience nuance matters.
Role: Act as a {{role}}.
Action: {{task_to_perform}}.
Context: {{background_info}}.
Expectation: {{desired_outcome_or_format}}.
CRAFT (Context, Role, Action, Format, Tone)
Highly versatile and arguably the most popular general-purpose framework. It ensures the model understands not just what to do, but how it should sound.
Context: {{background_information}}
Role: Act as a {{role}}.
Action: {{specific_task}}
Format: {{output_structure}}
Tone: {{desired_tone}}
CARE (Context, Action, Result, Example)
Excellent for tasks needing a consistent style. By including a direct example, you dramatically reduce the chances of the AI hallucinating the format.
Context: {{situation_or_background}}
Action: {{what_you_want_the_ai_to_do}}
Result: {{what_the_final_output_should_achieve}}
Example: {{provide_an_example_to_follow}}
TAG (Task, Action, Goal)
A punchy, action-oriented framework. Use this for quick, goal-driven requests where brevity is more important than deep context.
Task: {{the_specific_assignment}}
Action: {{steps_the_ai_should_take}}
Goal: {{the_ultimate_purpose_of_the_task}}
BAB (Before, After, Bridge)
A classic copywriting formula turned into a prompt. It is highly effective for writing persuasive and conversion-focused copy.
Before: {{current_painful_state}}
After: {{desired_ideal_state}}
Bridge: Write copy that shows how {{product_or_solution}} gets the reader from Before to After.
CRISPE (Capacity, Role, Insight, Statement, Personality, Experiment)
A highly detailed framework designed for complex, exploratory strategy work. It encourages the AI to push boundaries and provide alternative "experimental" approaches.
Capacity and Role: Act as a {{role}} with expertise in {{capacity}}.
Insight: {{background_context_and_insight}}.
Statement: {{specific_task_or_statement}}.
Personality: {{desired_tone_and_personality}}.
Experiment: {{alternative_approaches_or_creative_variations_to_provide}}.
RISEN (Role, Instructions, Steps, End Goal, Narrowing)
Perfect for detailed, multi-step tasks. The "Steps" and "Narrowing" (constraints) fields keep the AI from going off the rails on complex assignments.
Role: Act as a {{role}}.
Instructions: {{primary_task_instructions}}.
Steps:
1. {{step_1}}
2. {{step_2}}
End Goal: {{what_success_looks_like}}.
Narrowing: {{constraints_or_things_to_avoid}}.
CO-STAR (Context, Objective, Style, Tone, Audience, Response)
A comprehensive framework that shines in audience-specific communication, ensuring every piece of the output is tailored to the right reader.
Context: {{situation}}
Objective: {{goal}}
Style: {{writing_style}}
Tone: {{tone}}
Audience: {{target_audience}}
Response format: {{format}}
Few-Shot Template & Example
Here is a simple template to set up a few-shot prompt, followed by a concrete example of how to use it to generate product taglines.
Here are {{number}} examples of {{content_type}} in our brand voice:
Example 1: {{example_1}}
Example 2: {{example_2}}
Now write a new {{content_type}} about {{new_topic}} in the exact same style, tone, and structure as the examples above.
Chain-of-Thought (CoT)
Forces the model to reason step-by-step before arriving at a final answer. Best used for math, code, logic, and multi-step analysis.
{{task_or_question}}
Think through this step by step before giving your final answer. Show your reasoning, then clearly label your final answer.
Tree-of-Thoughts (ToT)
Explores multiple reasoning paths in parallel. Best for strategic decisions and creative problem-solving where there are many possible approaches.
Imagine three different experts are answering this question.
All experts will write down 1 step of their thinking, then share it with the group.
Then all experts will go on to the next step, etc.
If any expert realizes they're wrong at any point, they leave.
The question is: {{question}}
ReAct (Reason + Act)
Combines Reasoning and Acting in loops (Thought → Action → Observation). Perfect for tool-using agents and research tasks.
To solve this task, run in a loop of Thought, Action, PAUSE, Observation.
Use Thought to describe your thoughts about the question you have been asked.
Use Action to run one of the actions available to you, then return PAUSE.
Observation will be the result of running those actions.
Task: {{task}}
Self-Consistency
Generates multiple answers and picks the most consistent one. Crucial for high-stakes accuracy where a single reasoning path might hallucinate.
{{question}}
Generate {{number}} different reasoning paths and answers for this problem. Compare the final answers from all paths. Select the most common answer as your final conclusion.
Least-to-Most
Breaks complex problems into simpler sub-problems first. Essential for overwhelming multi-step problems that confuse standard CoT.
{{complex_problem}}
To solve this, first break the problem down into a list of simpler sub-problems. Then, solve each sub-problem sequentially, using the answers from previous sub-problems to help solve the next one.
Deep Dive: CRAFT + BAB in Action
Here is what it looks like when you stack CRAFT (for setting the context) and BAB (for structuring the persuasion):
Context: {{company_or_situation_context}}
Role: {{role}}
Action: Write a {{content_type}} using the Before-After-Bridge framework.
- Before: Highlight the pain of {{customer_pain_point}}.
- After: Paint a picture of {{desired_outcome}}.
- Bridge: Introduce our {{product_or_solution}} as the solution to get them there.
Format: {{desired_format_and_length}}
Target: {{target_audience}}
Deep Dive: CO-STAR + Few-Shot in Action
Here is what it looks like when you stack CO-STAR (for strategy) and Few-shot (for style):
Context: {{company_background_and_situation}}
Objective: {{goal_of_the_prompt}}
Style: {{writing_style}}
Tone: {{emotional_tone}}
Audience: {{target_demographic}}
Response format: {{specific_deliverables}}
Here are two examples of past {{content_type}} we loved:
Example 1:
{{paste_example_1_here}}
Example 2:
{{paste_example_2_here}}
Deep Dive: CRISPE + Tree-of-Thoughts in Action
Here is what it looks like when you stack CRISPE (for strategic exploration) and Tree-of-Thoughts (for evaluating multiple paths):
Capacity & Role: Act as a {{role}}.
Insight: {{background_context_or_problem_cause}}
Statement: We need a {{desired_solution_or_strategy}}.
Personality: {{tone_or_approach}}.
Experiment: Imagine three different expert {{role_plural}} tackling this problem.
Each expert will propose one distinct strategic path, explaining their reasoning step-by-step.
If an expert realizes their strategy relies on {{constraint_or_bad_idea}}, they must discard it and start over.
After all three present their strategies, compare them and recommend the best one.
Deep Dive: RTF + Chain-of-Thought in Action
Here is what it looks like when you stack RTF (for simplicity) and Chain-of-Thought (for accuracy):
Role: {{role}}
Task: {{task_description_and_data_inputs}}
Format: {{desired_output_format}}
Think through the {{math_or_logic}} step-by-step before giving your final answer. Show your reasoning, then clearly label your final answer.
General-purpose business task
A highly versatile template using the CRAFT framework. Best for everyday analytical, advisory, or planning tasks where context is key.
Act as a {{role}} with expertise in {{domain}}.
Context: {{relevant_background}}
Task: {{specific_task}}
Constraints: {{limits_or_rules}}
Format: {{desired_output_format}}
Before answering, think through the key considerations, then give your final response.
Self-critique and refine prompt
Forces the AI to evaluate a draft before rewriting it. Perfect for elevating the quality of early drafts or raw thoughts.
Here is a draft: {{draft_content}}
Review it as a critical editor. Identify 3 specific weaknesses related to {{criteria}}. Then rewrite the draft, fixing each weakness while keeping the original intent intact.
Social Media Content Calendar (RACE)
Uses the RACE framework to set clear expectations and context. Ideal for bulk content generation like planning out a month of posts.
Role: Act as a {{role}}.
Action: {{action}}
Context: {{context}}
Expectation: {{expectation}}
Persuasive Ad Copy (CO-STAR + BAB)
Combines strategic audience targeting (CO-STAR) with psychological storytelling (BAB). Highly effective for ads, landing pages, and cold emails.
Context: {{context}}
Objective: {{objective}}
Style: {{style}}
Tone: {{tone}}
Audience: {{audience}}
In the body of your response, use the Before-After-Bridge framework:
- Before: {{pain_point}}
- After: {{dream_state}}
- Bridge: {{product_solution}}
Response format: {{format}}
Training Material Generation (RISEN)
Leverages RISEN to ensure output follows a rigid, step-by-step structure. Best for creating guides, SOPs, and onboarding materials.
Role: {{role}}
Instructions: {{instructions}}
Steps: {{step_1}}, {{step_2}}, {{step_3}}
End Goal: {{end_goal}}
Narrowing: {{constraints}}
Quick Code Refactoring (TAG)
A rapid-fire TAG prompt for technical tasks. Use this when you don't need a persona, just a fast and accurate code update.
Task: {{task}}
Action: {{action}}
Goal: {{goal}}
Brand Voice Mimicry (CARE + Few-shot)
Uses Few-shot examples embedded within a CARE structure to perfectly clone a specific tone, style, or author's voice.
Context: {{context}}
Action: {{action}}
Result: {{result}}
Example 1: {{example_1}}
Example 2: {{example_2}}
Now, apply this exact style to the action above.
Brainstorming Product Features (Tree-of-Thoughts)
Simulates a multi-expert panel to brainstorm and validate ideas in parallel. Excellent for creative strategy and overcoming writer's block.
Task: {{task}}
Imagine three different expert {{role_plural}} are answering this.
Each expert will write down 1 step of their thinking, then share it with the group.
If any expert realizes their feature violates {{constraint}}, they leave.
Compare the surviving ideas and recommend the best one.
Complex Campaign Strategy (Least-to-Most)
Forces the model to break a massive, overwhelming project into sequential steps before solving them. Crucial for massive planning tasks.
Problem: {{complex_problem}}
To solve this, first break the problem down into a list of simpler sub-problems (e.g., {{example_subproblems}}).
Then, solve each sub-problem sequentially, using the answers from previous sub-problems to help solve the next one.
High-Stakes Data Validation (Self-Consistency)
Requires the model to generate multiple independent answers before arriving at a final conclusion. Essential for avoiding hallucinations in critical documents.
Task: {{task}}
Generate {{number}} different reasoning paths to verify this information. Compare the final conclusions from all paths. Select the most common answer as your final conclusion.
The Ultimate Brand Voice Prompt Template for Social Media Copywriting
Keep every social post on-brand with a reusable prompt template that locks in tone, vocabulary, and platform rules for consistent copy.
What Is This Brand Voice Prompt Template and Why You Need It
Here's the original template in full:
You are a social media copywriter for {{brand_name}}, a {{industry}} brand.
Brand voice profile:
- Personality: {{personality_traits}}
- Tone baseline: {{tone_baseline}}
- Vocabulary to use: {{words_to_use}}
- Vocabulary to avoid: {{words_to_avoid}}
- Sentence style: {{sentence_style}}
- Reader assumption: {{audience_description}}
Platform: {{platform_name}}
Platform-specific rules: {{platform_rules}}
Task: Write {{number_of_variations}} {{content_type}} about {{topic}}.
Goal: {{content_goal}}
Constraints: {{constraints}}
Claude XML Tags: Improve Prompt Accuracy and Structure
XML tags are Claude's native structure. Here's how to use them to write clearer, more reliable prompts, with templates and real examples.
Example 1: Structured business analysis
This template is ideal for when you need Claude to analyze raw data and present it in a specific format for stakeholders. By separating the role, context, data, and instructions into distinct tags, you prevent the model from confusing the background information with the actual numbers it needs to process.
<role>
{{role_description}}
</role>
<context>
{{background_information}}
</context>
<data>
{{raw_data_or_report}}
</data>
<instructions>
{{task_steps}}
</instructions>
<output_format>
{{desired_format}}
</output_format>
Example 2: Chain of thought with tagged reasoning
When you need Claude to make a complex decision or solve a logic problem, asking it to "think" before it answers drastically improves accuracy. This template forces the model to show its work in a <thinking> tag before outputting the final, clean result in an <answer> tag.
<task>
{{decision_or_question}}
</task>
<constraints>
{{limits_or_requirements}}
</constraints>
Think step-by-step in <thinking> tags, then give your final recommendation in <answer> tags.
Example 3: Multi-document comparison
If you are asking Claude to compare multiple files or sources, wrapping each one in its own <document> tag keeps the context perfectly organized. This boundary prevents the model from bleeding details from one document into another, making it perfect for vendor evaluations, legal reviews, or research summaries.
<document>
<source>{{source_name_1}}</source>
<document_content>{{content_1}}</document_content>
</document>
<document>
<source>{{source_name_2}}</source>
<document_content>{{content_2}}</document_content>
</document>
<instructions>
{{comparison_task}}
</instructions>
How to Create a Content Calendar Using AI Prompts
Build a full content calendar with AI prompts, from pillar planning to scheduling, using copy-paste templates you can customize today.
Use Case 1: Building a Quarterly Pillar and Theme Map
Prompt template:
Act as a content strategist for {{business type}}. My audience is {{audience description}}, and my main business goal this quarter is {{goal}}. Suggest {{number}} content pillars that connect to this goal, and for each pillar, give me a monthly theme for the next three months. Format the output as a table with columns for Pillar, Month, and Theme.
Use Case 2: Generating a Full Month of Post Ideas Across the Funnel
Prompt template:
Using these content pillars: {{list of pillars}}, generate {{number}} post ideas for {{month}}. Split the ideas roughly evenly across awareness, consideration, and conversion stages. For each idea, include a working title, the pillar it belongs to, the funnel stage, and the best format ({{preferred formats}}).
Use Case 3: Repurposing One Idea into a Multi-Channel Week
Prompt template:
Here is one core idea I want to repurpose: {{paste idea, draft, or article summary}}. Using my brand voice ({{voice description}}) and my audience ({{audience description}}), turn this into {{number}} platform-specific pieces. Write one for {{channel 1}}, one for {{channel 2}}, and one for {{channel 3}}. Each piece should feel native to its platform and should not read like a copy-paste of the others.
How to Create Consistent Brand Voice Using AI Prompts on Social Media
Discover how to build one recognizable brand voice across every social platform using structured AI prompts, templates, and review workflows.
The Core Prompt Template for Consistent Brand Voice
Once your voice profile exists, the prompt structure itself becomes simple. A strong brand-voice prompt for social media generally needs five components: role, voice profile, platform rules, content goal, and constraints.
You are a social media copywriter for {{brand_name}}, a {{industry}} brand.
Brand voice profile:
- Personality: {{personality_traits}}
- Tone baseline: {{tone_baseline}}
- Vocabulary to use: {{words_to_use}}
- Vocabulary to avoid: {{words_to_avoid}}
- Sentence style: {{sentence_style}}
- Reader assumption: {{audience_description}}
Platform: {{platform_name}}
Platform-specific rules: {{platform_rules}}
Task: Write {{number_of_variations}} {{content_type}} about {{topic}}.
Goal: {{content_goal}}
Constraints: {{constraints}}
Prompting for Platform-Specific Adaptation
Here is a template built specifically for taking one core message and adapting it across channels without losing the thread.
Using the brand voice profile below, adapt the same core message for {{platform_1}}, {{platform_2}}, and {{platform_3}}.
Brand voice profile: {{voice_profile_summary}}
Core message: {{core_message}}
For each platform, follow these adaptation rules:
{{platform_1}}: {{platform_1_rules}}
{{platform_2}}: {{platform_2_rules}}
{{platform_3}}: {{platform_3_rules}}
Keep the personality and vocabulary identical across all three. Only adjust length, formality, and structure.
Auditing AI Output for Voice Drift
Rather than manually rereading every post, you can prompt AI itself to audit a batch of content against your voice profile.
Review the following {{number_of_posts}} social media posts against this brand voice profile:
{{voice_profile_summary}}
For each post, flag:
1. Any word or phrase that violates the "avoid" list
2. Any sentence that feels generic or could belong to any brand
3. A suggested rewrite for flagged sections only
Posts to review:
{{pasted_posts}}
How to Turn One Blog Post into 10 Pieces of Content Using AI Prompts
Turn a single blog post into ten platform-ready assets with a repeatable AI prompt workflow, templates, and real examples included.
Use Case 1: Blog Post to Email Newsletter
Turn your pillar into a short, personal update for subscribers who prefer their inbox over social feeds.
Summarize the blog post below into a {{150}}-word newsletter blurb. Lead with the single biggest insight, write in a warm and conversational tone, and end with a one-line call to action linking back to the full post. Blog post: {{paste_full_text}}
Use Case 2: Blog Post to LinkedIn Thought-Leadership Post
Extract your most opinionated or counterintuitive point and reformat it for a professional audience.
Act as an expert copywriter. Read the blog post below and extract the most insightful or counterintuitive point. Rewrite it as a LinkedIn post using short, punchy sentences, generous line spacing, and a strong hook in the first line. End with a question that invites comments. Tone: {{professional but conversational}}. Blog post: {{paste_full_text}}
Use Case 3: Blog Post to X/Twitter Thread
Break a step-by-step section into a scannable thread that drives clicks back to the original article.
Turn the blog post below into a {{10}}-tweet thread. Tweet 1 must be a compelling hook about the problem the post solves. Tweets 2 through 9 should cover the key steps or points, one idea per tweet. Tweet 10 should be a call to action to read the full article. Keep every tweet under 280 characters. Blog post: {{paste_full_text}}
Use Case 4: Blog Post to Instagram Carousel Script
Convert a list-based section into slide-by-slide carousel copy.
Using the blog post below, create a {{7}}-slide Instagram carousel script. Slide 1 is a title slide with a scroll-stopping hook. Slides 2 through 6 each present one key point with a short, punchy headline and one supporting sentence. Slide 7 is a call to action. Keep the tone {{encouraging and practical}}. Blog post: {{paste_full_text}}
Use Case 5: Blog Post to Short-Form Video Script
Adapt your strongest insight into a script for a 30 to 60 second Reel, Short, or TikTok. (For more examples, check out our Reels and TikTok scripts guide).
Write a {{45}}-second video script based on the blog post below. Open with a hook in the first 3 seconds that states the problem. Follow with {{3}} quick, spoken-style tips pulled directly from the post. Close with a call to action to read the full guide. Write it to be spoken aloud, not read. Blog post: {{paste_full_text}}
How to Use AI to Generate 100+ Ad Variations in Minutes
AI ad generators turn one brief into 100+ headline, copy, and creative variations in minutes, cutting testing time and production cost dramatically.
Prompt Template for Generating Ad Variations
Act as a senior direct-response copywriter.
Product: {{product_name}}
Audience: {{target_audience}}
Core benefit: {{main_benefit}}
Tone: {{brand_tone}}
Platform: {{ad_platform}}
Constraints: {{character_limit_or_rules}}
Generate {{number_of_variations}} distinct ad angles for this product.
For each angle, provide:
1. A one-line description of the psychological hook
2. Three headline variations (under {{headline_character_limit}} characters)
3. One short body copy variation (under {{body_character_limit}} characters)
4. One call to action
Make sure each angle is meaningfully different in approach, not just reworded.
Avoid generic marketing language and avoid making unverifiable claims.
How to Use AI Prompts to Write Sales Copy That Converts
Turn ChatGPT or Claude into a copywriting partner with prompt frameworks, templates, and examples that actually sell.
The Core Framework for Writing Sales Copy Prompts
Skip any one of these and the AI will guess, and guessing is exactly what produces generic copy.
Act as a {{role}}.
Write {{copy_type}} for {{product_or_service}}.
Target audience: {{audience_description}}
Main pain point: {{pain_point}}
Key benefit or offer: {{key_benefit}}
Tone: {{tone}}
Format: {{format_instructions}}
Constraints: {{constraints}}
Prompt Templates for Different Types of Sales Copy
Here's a prompt template built specifically for product descriptions, one of the most common sales copy requests.
Act as an e-commerce copywriter specializing in {{industry}}.
Write a product description for {{product_name}}.
Top 3 features: {{feature_1}}, {{feature_2}}, {{feature_3}}
Translate each feature into a customer benefit.
Target customer: {{audience_description}}
Tone: {{tone}}
Length: {{word_count}} words
Include one line addressing a common objection: {{objection}}
Using Proven Copywriting Frameworks Inside Your Prompts
Naming a framework inside your prompt gives the AI a scaffold to build around, instead of leaving the structure up to chance.
Act as a {{role}}.
Using the {{framework_name}} framework, write {{copy_type}} for {{product_or_service}}.
Audience: {{audience_description}}
Offer: {{key_benefit}}
Tone: {{tone}}
Length: {{word_count}} words
Prompt Template for Testing Audience Angles and Pain Points
Turn one prompt template into unlimited ad hooks by mapping audience pain points to testable positioning angles for faster, sharper campaigns.
The Prompt Template for Ad Hooks and Pain Points
Act as a positioning strategist. For {{product_or_service}}, identify {{number}} distinct pain points or motivations that {{target_audience}} might have. For each one, write a short ad hook (1-2 sentences) that speaks directly to that pain point. Present the results in a table with columns: Pain Point, Hook, Suggested Test Hypothesis.
Subject Line Prompt Template: How to Write Better Email Subject Lines with AI
This guide breaks down a proven AI prompt template for writing high-converting email subject lines, from beginner fills to advanced variations.
Act as an experienced email copywriter. Write 8 subject lines for the following campaign.
Audience: {{who they are, what stage they're in}}
Offer: {{what's inside the email}}
Emotion to trigger: {{curiosity / urgency / benefit / trust}}
Tone: {{describe your brand voice in 3-5 words}}
Constraints: Under {{X}} characters, {{emoji rules}}, avoid these words: {{list}}
Label each subject line with the emotional angle it uses.
Beginner, Intermediate, and Advanced Versions of the Template
Here's what the advanced tier looks like in practice:
Act as an experienced email copywriter who specializes in {{industry}} campaigns.
Audience: {{who they are, what stage they're in, and what objection they likely have}}
Offer: {{what's inside the email}}
Emotion to trigger: {{primary emotion}}, with {{secondary emotion}} as backup
Tone: {{brand voice in 3-5 words}}
Competitive context: {{what similar brands usually say in this situation, so you can avoid sounding the same}}
Constraints: Under {{X}} characters, {{emoji rules}}, avoid these words: {{list}}
For each subject line, include the emotional angle and a one-sentence rationale for why it would work on this audience.
TikTok Talking-Head Script Prompt Template: Full Guide With Examples
This guide breaks down a TikTok talking-head script prompt template with variables, examples, and a scoring checklist for creators.
The TikTok Script Prompt Template
Here is the base template this guide is built around. Copy it as-is and swap out the variables in double curly brackets for your own content.
Write a TikTok script for a talking-head video about {{topic}}.
Target audience: {{audience}}
Video length: {{length in seconds}}
Hook style: {{e.g. controversial opinion, surprising stat, personal story}}
Content arc: {{e.g. problem, solution, proof}}
Tone: {{tone}}
The hook must land in the first 1-2 seconds and work as a standalone line on screen.
Write the script in short, spoken-language sentences.
End with a direct call to action that matches this goal: {{goal, e.g. drive comments, drive follows, drive saves}}.