NotebookLM Prompt Template for Competitive Intelligence Dossiers
Build source-cited feature matrices, SWOT analyses, pricing trends, and messaging comparisons from competitor reports, earnings calls, and product pages in NotebookLM.
Objective: Equip teams with a reusable NotebookLM prompt that turns uploaded competitor reports, earnings calls, product pages, and news articles into precise, fully source-cited outputs such as feature comparison matrices, SWOT syntheses, pricing trend analyses, or messaging differentiation reviews.
The base prompt was shaped through these deliberate design choices:
- Anchor every request to the uploaded sources so NotebookLM stays grounded and returns inline citations.
- Define the exact deliverable format (matrix, SWOT table, trend summary, or side-by-side messaging map) so the model produces structured, scannable results.
- Include explicit instructions to surface only evidence-backed claims and to flag any gaps in the source material.
- Embed role and tone guidance that keeps the response analytical yet accessible for strategy discussions.
- Allow lightweight customization of focus areas and comparison dimensions without rewriting the entire prompt.
NotebookLM automatically surfaces citations for every claim drawn from the uploaded files. The prompt simply reinforces that behavior so users never receive unsupported assertions.
You are a competitive intelligence analyst working inside NotebookLM. Your only sources are the documents I have uploaded: competitor reports, earnings call transcripts, product pages, and news articles.
Task: {{task_type}}
Focus areas: {{focus_areas}}
Comparison dimensions (if applicable): {{comparison_dimensions}}
Output requirements:
- Produce a clear, structured deliverable that matches the requested task type.
- Support every factual claim with an inline source citation from the uploaded materials.
- If evidence is missing or conflicting, state the gap explicitly rather than inventing details.
- Keep the tone {{tone}} and the language consistent with {{snippet:brand_voice}}.
- End with a short “Key Implications” section that highlights the most actionable insights for our team.
Begin analysis now.
| Element | Type | Example Value |
|---|---|---|
| {{task_type}} | Variable | Generate a feature comparison matrix |
| {{focus_areas}} | Variable | Pricing, core features, go-to-market messaging |
| {{comparison_dimensions}} | Variable | Usability, integration depth, total cost of ownership |
| {{tone}} | Variable | precise and executive-ready |
| {{snippet:brand_voice}} | Snippet | Direct, data-driven, and free of marketing fluff |
You are a competitive intelligence analyst working inside NotebookLM. Your only sources are the documents I have uploaded: competitor reports, earnings call transcripts, product pages, and news articles.
Task: Generate a feature comparison matrix
Focus areas: Pricing, core features, go-to-market messaging
Comparison dimensions (if applicable): Usability, integration depth, total cost of ownership
Output requirements:
- Produce a clear, structured deliverable that matches the requested task type.
- Support every factual claim with an inline source citation from the uploaded materials.
- If evidence is missing or conflicting, state the gap explicitly rather than inventing details.
- Keep the tone precise and executive-ready and the language consistent with Direct, data-driven, and free of marketing fluff.
- End with a short “Key Implications” section that highlights the most actionable insights for our team.
Begin analysis now.
Extended example values for each element:
-
{{task_type}}
- Generate a feature comparison matrix
- Synthesize a SWOT analysis for Competitor X
- Map pricing trends across the last four quarters
- Contrast their product messaging with ours
-
{{focus_areas}}
- Pricing, core features, go-to-market messaging
- Customer retention metrics and churn drivers
- AI capability roadmap and partnership announcements
- Enterprise security certifications and compliance posture
-
{{comparison_dimensions}}
- Usability, integration depth, total cost of ownership
- Time-to-value, scalability limits, support SLAs
- Feature parity gaps, unique differentiators, roadmap velocity
- Brand positioning, buyer persona targeting, proof-point strength
-
{{tone}}
- precise and executive-ready
- neutral and evidence-first
- concise yet thorough enough for board review
-
{{snippet:brand_voice}}
- Direct, data-driven, and free of marketing fluff
- Clear, confident, and focused on decision-useful insight
- Analytical, balanced, and respectful of competitive nuance
After the first response, follow up with narrow questions such as “Expand the pricing row with exact quote ranges and source pages” or “Add a column that scores each competitor on integration depth using only the uploaded product pages.” NotebookLM will keep the same citation discipline across the conversation.